Day 2 of Ad Tech today. I’m hoping the two morning sessions I attend will be more interesting than yesterday’s keynotes. Traffic was a bit of a disaster trying to get downtown, and somehow I ended up in Chinatown. And shockingly…it must have been early enough, the traffic there wasn’t too horrible. And I got a great view of the Bay Bridge as I headed down to Financial District.
The first session I attend is one about new advancements in creative. All about AR (augmented reality) and HTML5. This was a good session for me. Saw some pretty good examples of creative. One of the guys giving the presentation was from Red Bull and he was sharing a lot of what they are doing creatively and some of the triumphs and hardships they found with each creative approach.
The second session was one of the Start-up Spotlights. Much more interesting to me. This one was about advancements in data. All 5 of the presenters had very interesting technology advancements in data. From image tagging to competitive advertising metrics.
The items on the schedule in the afternoon didn’t look terribly interesting, so I decided to head home and spend the rest of the afternoon working.